Our Digital Marketing Partner – Extra Profit Marketing

Why we decided to rebuild our website

EWI Specialist is a UK-based company providing external wall insulation and rendering services across London and the surrounding areas. For several years our work came mainly from recommendations and repeat customers. The previous version of our website did not reflect the quality of our services – it was difficult to update, slow to load and was not generating qualified enquiries.

We knew that to grow the business we needed a modern website that could showcase our projects, explain the benefits of external wall insulation and consistently bring in new enquiries from homeowners and property investors. That is when we decided to work with Extra Profit Marketing, a Scotland-based digital marketing agency specialising in web design, SEO and Google Ads for UK businesses.

Working with Extra Profit Marketing

The team at Extra Profit Marketing started by analysing our business goals, ideal customers and competitors. Together, we set clear priorities: build a professional online presence, increase the number of qualified leads and strengthen our position in Google search results for external wall insulation and rendering services.

They then designed and built a fully responsive website for EWI Specialist. Key elements of the project included:

• a clear site structure focused on our core services and service areas,
• SEO-optimised service pages explaining the benefits of external wall insulation,
• a prominent cost calculator and enquiry forms to encourage homeowners to request a quote,
• a project portfolio section to present before-and-after examples of our work,
• fast loading times and a user-friendly layout on both desktop and mobile devices,
• a content management system that allows us to add new projects and update content with ease.

Throughout the project, communication with Extra Profit Marketing was straightforward and professional. We received clear guidance on the structure of the website, the wording of our service descriptions and how to present our key selling points so that visitors understand the value of external wall insulation.

Results of our collaboration

Since launching the new website, we have seen a significant improvement in the quality and volume of enquiries. The site attracts more relevant visitors, and the combination of strong service pages, the cost calculator and clear calls to action helps turn that traffic into real leads.

The website is also performing much better in search results for key phrases related to external wall insulation and rendering in our target areas. This gives us a solid foundation for ongoing SEO and any future paid advertising campaigns.

We continue to receive long-term technical support from Extra Profit Marketing, including system and plugin updates, security monitoring and advice on future marketing activity as our business grows.

Read the full case study

If you would like to learn more about this project from the agency’s perspective, you can read the full case study on their website:
website design case study for a construction company in England.

Based on our experience, we are happy to recommend Extra Profit Marketing as a reliable digital marketing partner for construction and home improvement companies across the UK.